How Brainstorming Questions, Not Ideas, Sparks Creativity

Brainstorming has developed a fraught reputation, perhaps deservedly so. When groups of people are thrown together and expected to come up with original ideas, there is often too much pressure to be creative–resulting in ideas that are anything but.

But what if brainstorms were designed to generate questions, not ideas? It’s an approach that’s being touted these days by a number of advocates, myself included.